Baby cool Girl 05

September 24, 2007










Skinny-legged pants and embroidered shirts were lightened up by the hint of a Japanese aesthetic in the cut of jackets and the design of painted leaves on T-shirts.

Aquascutum and Matthew Williamson share a focus, though having an age gap of nearly 150 years and being of markedly different size. They are both seeking to expand during an unprecedented boom for luxury goods.

While Williamson plans three boutique openings — in New York, Los Angeles and Paris — in the next two years thanks to an injection of private equity cash, Aquascutum Chief Executive Kim Winser said her aim was to extend in the United States and into accessories. But she was already seeing a surge in sales across its 200 store network thanks to a year-long revamp.

"The figures in the stores — which is the most exciting thing — are double what they were last year, and for women’s wear they are three times higher," Winser told Reuters.

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